Hellblade: Senua’s Sacrifice

HellbladeHellblade: Senua’s Sacrifice is a video game about a Pict warrior traveling to Helheim to save her dead lover. Oh, and Senua hears voices. She hears female voices that are probably her own, but also those of her former friend Druth and her father and mother. The resulting game is interesting, to say the least.

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Neuromarketing Video Games

NeuromarketingI was at a neuromarketing presentation two weeks ago. When I saw some of the techniques used, I was immediately reminded of video games, specifically of a video Jim Sterling did on some of the practices in video game marketing. Then I read that the Dutch gambling authority is looking into possibly classifying  loot boxes in video games as gambling, as is Belgium and Hawaii. Clearly, something is up.

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