Neuromarketing Video Games

NeuromarketingI was at a neuromarketing presentation two weeks ago. When I saw some of the techniques used, I was immediately reminded of video games, specifically of a video Jim Sterling did on some of the practices in video game marketing. Then I read that the Dutch gambling authority is looking into possibly classifying  loot boxes in video games as gambling, as is Belgium and Hawaii. Clearly, something is up.

Continue reading “Neuromarketing Video Games”

Five writing mistakes that ruin stories

LionPeople have told me I’m very critical of movies, TV shows, and video games. That’s true, I think; it’s a direct result of my obsession with the mechanics of writing. Knowing the mechanics automatically makes you see others failing at those mechanics. Below are the five that I see most.

Continue reading “Five writing mistakes that ruin stories”